Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
Remember that DHL ad making the rounds a few weeks ago? It went viral instantly, and getting your competitors to advertise for you is inarguably awesome. Sadly, the piece was quickly revealed as a fake. But that’s not what was wrong with it – the problem with the ‘ad’ was its strategy. The spot’s message […]
Read the Article
Catalyzing C-Suite Performance and Collaboration Business performance is driven by the performance of business leaders, and BrandCulture helps executive teams and individuals reach their full potential. Working in partnership with Decision Dynamics, a leadership consultancy with decades of experience advising enterprise clients all over the globe, BrandCulture’s leadership assessment and development services help executives create […]
Read the Article
Content Marketing Starts with Great Content. Here’s How to Create It Identifying prospective customers, capturing their attention, fending off competitors and closing sales is difficult work. Smart companies everywhere are turning to content marketing to help them drive, nurture and convert leads more effectively. Also known as inbound marketing, it’s based on the premise that, […]
Read the Article
Unless you’ve been living under a rock for the last 24 hours, you know that Conan is now on LinkedIn. And if you’re a practitioner or a student of marketing, you can see that an amazing natural experiment in branding just got started. Up until now, LinkedIn has been a serious business brand, catering to […]
Read the Article
As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
Read the Article
No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
Read the Article
Yes, this is really an actual quote from the Pepsi press release about their first bottle redesign in 16 years. “The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.” And yes, we were tempted to end this post there and let Pepsi speak for itself. But soldier on we […]
Read the Article
Well 45 years for a brand identity isn't too shabby. That's the tenure of American Airline's current logo designed in 1967 by Massimo Vigelli. Today, that tenure has officially come to a close. A brief history of American Airlines corporate identity:
Read the Article
When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don
Read the Article
As James Taylor once crooned, "Well, the leaves have come to turning / And the goose has gone to fly . . . The frost is on the pumpkin / The hay is in the barn . . . ." But wait. It's September 4th and 90+ degrees (32+ degrees Celsius) in most of the northern hemisphere (bl
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
