Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
Every year not long before the turn of the calendar, the BrandCulture team pauses to evaluate and reflect on the work we’ve been doing with our clients over the past year. This provides an easy segue into an even more important imperative: how do we anticipate our clients’ needs for the coming year? We’ve compiled […]
Read the Article
Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]
Read the Article
Over time brand symbols take on a meaning and come to represent brand equity when brands don’t have the luxury of full explanation or expression. The symbols convey at a glance the totality of the brand to familiar audiences, as well as serve as an invitation to the uninitiated to discover more. Companies like AirBnB, Nike […]
Read the Article
An athlete looks down to lace up his shoes and a familiar sight instills confidence in his equipment. A ubiquitous curved checkmark now known universally as “The Swoosh” carries multiple layers of meaning. Although each layer might not be known to everyone that wears a Nike product, the values that The Swoosh symbolizes are likely […]
Read the Article
There’s So Much More to Corporate Culture than a Hip Office Environment Let’s say you’ve decided to throw a big shindig. It’s going to be the best blowout blitz around, and you’ve worked hard to plan it carefully. You want lots of people to come, to enjoy your favorite snacks and drinks, along with your […]
Read the Article
With the possible exception of some remote residents of Tristan da Cunha, everybody knows Snoop Dogg loves marijuana. Really loves it. It comes through in every aspect of his persona, from his lyrics, to his attire, to his laid back approach to rapping. Now with Marijuana seemingly on the verge of mass legalization, Snoop hopes to […]
Read the Article
A Heated Debate If your family is anything like ours, there are unwritten rules about subjects that you don’t bring up at Thanksgiving dinner under any circumstances. One of those topics is politics. Why? Well, Aunt Vicky is a passionate Trump supporter, Uncle Larry wants Hillary in office, your cousin is championing Bernie and Grandpa […]
Read the Article
We’ve been discussing what true collaboration looks like when it happens as a part of company culture. A few weeks ago, we wrote about what it doesn’t look like, with regard to the waves of collaboration software hitting the market. So, what does your culture need in order for employees to truly collaborate? A Known […]
Read the Article
The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday. With other retailers heading in the opposite direction and staying open for business on Thanksgiving, why would REI give up their share of the hundreds of […]
Read the Article
Everywhere you look, there seems to be a new product or service designed to get people to talk to each other less. Or, to put it another way, services to help people overcome the extreme struggle of having to talk to people—because who wants to do that? From the long established robo-operators, to the ubiquity […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
