Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
The marketing focus du jour may be on all things mobile, but the future may well be virtual. While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic. In addition to giant leaps of technological power, major companies are making significant investments in […]
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The robots are coming! The robots are coming! At least that has been the mood around BrandCulture lately. We have a client who has made it their mission to battle the coming robo-workforce invasion that threatens to take everyone’s jobs. Aiding them in this fight has us thinking about our own jobs, though. In particular, […]
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The revealing of an Olympic logo is always a mixture of excitement and disappointment. The same was true with the Tokyo 2020 logo on July 24th. Some people loved it. Some people hated it. And some even said it was plagiarized. Olympic logos are fairly peculiar branding efforts. It will be seen by billions of […]
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As responsible citizens, we are big fans of the 2016 US Presidential race. From the logos to the messaging, to watching each campaign’s brand develop, compete and sometimes explode, it’s all very exciting. So naturally we were among the 15 million that tuned into the biggest event of the campaign yet, the first Republican debate. […]
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Once upon a time, people worked in a wide variety of noble occupations. Recently, however, lots of folks across all different sorts of professions have come to insist their work as fiduciaries, architects, roller coaster designers, contractors, doctors and marketers can be subsumed under a single meta-description: “storyteller.” Under this banner, architects are storytellers who simply […]
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Who wants to be innovative? Evidently everybody. But parroting the word “innovation” is quite different than actually innovating. Just as every parent wants to think his or her progeny is above average, not everyone can live in Lake Wobegon. Despite the consistent claim of innovation, the spectrum of innovation of course varies across companies—and that’s […]
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Back in 2008, we wrote with some alarm about how the assertion of “authenticity” had taken firm root in the lexicon of branding. Over the ensuing seven years, the word has enjoyed the reproductive fecundity of the Oryctolagus cuniculus. There are now, by our rough estimate 184,597,433,860 references to authenticity used to brand products and services. […]
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BrandCulture’s Unconventional Thoughts on the Conventional Wisdom We don’t stand on ceremony, celebrate conventional wisdom or honor sacred cows. We go at them head on. If you’ve ever heard a bit of branding lingo and thought, “hey, that sounds like BS,” this series is for you. We’re here to clear away the BS in order to […]
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It is not exactly the Superbowl. It’s bigger. One of the most anticipated sporting events of the decade occurs May 2nd. Floyd Mayweather versus Manny Pacquiao. Ring side tickets on StubHub for $351,005.25 a pop. In fact, this fight is so universal in its appeal that Sen. Harry Reid looked into buying his notably pugilistic […]
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Understanding the Importance of Public Relations In the past, running a successful public relations campaign largely consisted of sending media kits, distributing press releases and conducting by-phone or by-mail media outreach. While still important components of public relations, today’s digital world demands new creative strategies. The online and digital platforms that now dominate have shifted […]
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