Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
Yesterday, Apple cut its revenue forecast for the first time in 15 years on the heels of slower sales in China. Today the company lost over 10% of its value. In one trading day. Not so very long ago, Apple had the best selling smartphone in China. Today it is a distant fifth. What phones […]
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Every year not long before the turn of the calendar, the BrandCulture team pauses to evaluate and reflect on the work we’ve been doing with our clients over the past year. This provides an easy segue into an even more important imperative: how do we anticipate our clients’ needs for the coming year? We’ve compiled […]
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Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]
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Over time brand symbols take on a meaning and come to represent brand equity when brands don’t have the luxury of full explanation or expression. The symbols convey at a glance the totality of the brand to familiar audiences, as well as serve as an invitation to the uninitiated to discover more. Companies like AirBnB, Nike […]
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An athlete looks down to lace up his shoes and a familiar sight instills confidence in his equipment. A ubiquitous curved checkmark now known universally as “The Swoosh” carries multiple layers of meaning. Although each layer might not be known to everyone that wears a Nike product, the values that The Swoosh symbolizes are likely […]
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There’s So Much More to Corporate Culture than a Hip Office Environment Let’s say you’ve decided to throw a big shindig. It’s going to be the best blowout blitz around, and you’ve worked hard to plan it carefully. You want lots of people to come, to enjoy your favorite snacks and drinks, along with your […]
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With the possible exception of some remote residents of Tristan da Cunha, everybody knows Snoop Dogg loves marijuana. Really loves it. It comes through in every aspect of his persona, from his lyrics, to his attire, to his laid back approach to rapping. Now with Marijuana seemingly on the verge of mass legalization, Snoop hopes to […]
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A Heated Debate If your family is anything like ours, there are unwritten rules about subjects that you don’t bring up at Thanksgiving dinner under any circumstances. One of those topics is politics. Why? Well, Aunt Vicky is a passionate Trump supporter, Uncle Larry wants Hillary in office, your cousin is championing Bernie and Grandpa […]
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We’ve been discussing what true collaboration looks like when it happens as a part of company culture. A few weeks ago, we wrote about what it doesn’t look like, with regard to the waves of collaboration software hitting the market. So, what does your culture need in order for employees to truly collaborate? A Known […]
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The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday. With other retailers heading in the opposite direction and staying open for business on Thanksgiving, why would REI give up their share of the hundreds of […]
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