A (Religious) Brand Experience: The Science of Brand Devotion
If you’ve ever encountered eye-rolling at your assertion that shopping is a religious experience, you may now revel in vindication. In his new book Buyology, Martin Lindstrom explains that the neural region that governs buying habits and brand allegiance is the very spot that lights up in response to religious iconography. Lindstrom elaborates that it is the act of partaking in rituals surrounding certain
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