Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
You’d be hard-pressed to find an icon more closely associated with a consumer product than The Lonely Repairman and Maytag (NYSE: WHR) appliances. For 40+ years the character created by Leo Burnett idled away his hours as Maytag washers and dryers operated flawlessly.
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"We know what it means to serve" not only defines USAA's customer (military personnel and their families) but also its core promise to stakeholders: an unequivocal commitment to service. The organization has been recognized repeatedly, most notably as Bu
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A few months ago, this blog mentioned Samuel Culbert's book on the pro's and con's of bullsh*t in the workplace. Well, one of our favorite organizational renegades is at it again, this time
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If you’ve ever encountered eye-rolling at your assertion that shopping is a religious experience, you may now revel in vindication. In his new book Buyology, Martin Lindstrom explains that the neural region that governs buying habits and brand allegiance is the very spot that lights up in response to religious iconography. Lindstrom elaborates that it is the act of partaking in rituals surrounding certain
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John Mackey, the legendarily combative CEO of Whole Foods Markets (NASDAQ: WFMI) is back. Back to blogging, that is after an 11-month self-imposed hiatus while the SEC considered whether his two thousand + Yahoo! posts under the anagram “rahodeb” (borrowed from his wife Deborah Morin) violated securities regulations. Equal parts enfant terrible and éminence grise, Mr. Mackey seems surprised by all
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A recent study reports that the average North American adult’s attention span for print ads is 1.8 seconds. One-point-eight seconds! That’s less time than it’s taken you to read these three sentences! Now you won’t find this study in a medical journal, as it was a qualitative research effort undertaken and guesstimated by yours truly, but marketing experts do agree that consumers have less patience for and more skepticism toward traditional advertising than ever before. So why are some companies
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