The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]
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Expanding the Concept of Value For too long, the “business-as-usual” approach to generating revenue and achieving growth has disengaged customers and employees, bred mistrust and damaged reputations by substituting relentless pursuit of profits for vision and frequently foregoing mission entirely. Business literature and practices favoring “efficiency” typically address only a particular business need, such as […]
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Catalyzing C-Suite Performance and Collaboration Business performance is driven by the performance of business leaders, and BrandCulture helps executive teams and individuals reach their full potential. Working in partnership with Decision Dynamics, a leadership consultancy with decades of experience advising enterprise clients all over the globe, BrandCulture’s leadership assessment and development services help executives create […]
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Content Marketing Starts with Great Content. Here’s How to Create It Identifying prospective customers, capturing their attention, fending off competitors and closing sales is difficult work. Smart companies everywhere are turning to content marketing to help them drive, nurture and convert leads more effectively. Also known as inbound marketing, it’s based on the premise that, […]
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As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
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The American Red Cross has rolled out a refinement to their logo. What they should have done is refine their brand architecture. Making the logo look like a pin is a cute (if contrived) idea, and 3D effects are a little 2005 for us. We'll l
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Stow your tray table, fasten your seatbelt and put your seat in its full upright position, but don't panic – the programs aren't disappearing and the mileage cognoscenti aren't predicting major devaluations (we love mileage power-user lingo, but that's a topic for another post). British Airways and Iberia have just announced a name change for their Executive Club mileage an
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American mobile service provider AT&T has announced that it will be launching its new 4G network in 5 cities this s
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You may not have heard of this purveyor of preppy-cum-vintage apparel for 15-25 year-olds, but its financials should get your attention: 93.6% increase in retail sales this past Christmas season over last year 243.3% increase in internet sales for the same period 74.4% increase in total sales
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In the wake (the throes?) of the Spanish banking crisis, consolidation has yielded a set of several major new players. For the sake of their depositors, we hope they're taking fewer risks with their assets than they are with their color palettes. Unnim is one of three fairly new Spanis
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