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Black Friday = Good Marketing for REI

The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday. With other retailers heading in the opposite direction and staying open for business on Thanksgiving, why would REI give up their share of the hundreds of […]

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Shared Purpose – Uniting Brand and Culture to Drive Business Performance

Shared Purpose begins with a singular idea that asserts unique value to engage employees and drive customer preference. We begin the development of Shared Purpose by examining and defining the aspirations, values, attitudes and competencies that comprise a collective organization. We divide our approach into a Brand Platform that consists of six constituent components and […]

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Kiwis, Sheep and Ferns: A Pastiche of National Clichés Battle to Become New Zealand’s Flag 2.0

There’s an emerging trend to replace Procrustean national symbols with more sparkly versions of the same by means of a popular vote. Switzerland recently sent its national anthem packing, perhaps with similar motivations to a recent petition to change the US National Anthem to Uptown Funk. In the realm visual symbols, put a design to […]

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