Can LinkedIn Survive Conan O’Brien?

FacebookLinkedInTwitter

3258e59

Unless you’ve been living under a rock for the last 24 hours, you know that Conan is now on LinkedIn. And if you’re a practitioner or a student of marketing, you can see that an amazing natural experiment in branding just got started.

Up until now, LinkedIn has been a serious business brand, catering to job-seekers, business development types and others who are earnest about their professions. The vast majority of the time, the community of members has self-edited, leaving the cat gifs to Facebook and Tumblr and choosing to contribute career and insdustry-related articles and opinions.

Conan may have changed all that.

Not because of his satirical introductory post (which, by the way, had garnered him over 40,000 followers before 9am on Monday). Rather, it’s because his post has spawned extremely unbusinesslike reactions and conversations, which are all taking place openly on LinkedIn.

Ad hominem, primary-level grammar, personal insults—for the first time we can remember, they’re all on display on a platform where we’d become accustomed to a more professional level of care and decorum.

This could all be a tempest in a teapot, and its dynamics naturally won’t spill over and affect other posts, members or groups on the site. Or, LinkedIn’s community managers—or the community itself—may work actively to isolate this incident. Either of these outcomes would tell us something about the strength of LinkedIn’s business brand and culture, and their ability to withstand undesirable change.

Or, this could mark a new, coarser future for LinkedIn, where its brand starts to stand less for real business and more for a business-flavored version of Facebook.

Either way, we’ll be watching with interest. When we can peel ourselves away from the cat gifs, that is.

Now It’s Your Turn
FacebookLinkedInTwitter
Brand Strategy, Digital Media
Chinese Device Providers Take On Security, Quality and Obscurity

During recent conversations with Chinese device providers, we noted three common issues facing the companies, as well as the strategies they are employing to overcome them. Security, Perceived Quality and Awareness 1. Security In 2018, governments across the globe fretted about the possibility of Chinese device companies building in back-door access to their network systems […]

Learn More
Brand Strategy, Marketing, Public Relations
Designing Demos with Impact

A demo is different than a standard presentation or meeting. It’s better. A demo offers the opportunity to incorporate visual, auditory, tactile and other sensory cues that engage an audience with built-in interest while showcasing the totality of your company’s capabilities. For most organizations, the chance to meet with a potential or current client in […]

Learn More
Brand Strategy
Apple Isn’t the Only Company with a China Problem: Alibaba Hot on Amazon’s Heels

With all of the hoopla surrounding Apple’s revenue warning last week that the company attributed to slowing sales in China, some may miss an even bigger clash of the titans brewing than Apple vs. Huawei—AliBaba vs. Amazon. AliBaba isn’t a household name in the United States and Europe, but it will be soon. With almost 700 […]

Learn More
Brand Strategy, Brands, Culture, Digital Media
Apple as Bellwether: China Turns to Homegrown Brands

Yesterday, Apple cut its revenue forecast for the first time in 15 years on the heels of slower sales in China. Today the company lost over 10% of its value. In one trading day. Not so very long ago, Apple had the best selling smartphone in China. Today it is a distant fifth. What phones […]

Learn More

Ready to talk about how your brand and culture can do more for your business?

Let's talk