Customer Experience (CX) Begins with Employee Experience (EX)
EX and CX unlocks the key to building lasting loyalty and engagement for employees and customers alike great customer experience is an outcome of great employee experience.
Superior Guest and Crew Experience Through Shared Purpose
For almost 60 years, Princess Cruises has set the standard for service excellence. With a fleet of 16 ships and growing, it’s one of the world’s leading cruise lines. BrandCulture worked with Princess to revitalize its CRUISE training program and revamp onboard training and service experience programs to inspire new ways for employees to deliver their signature friendly, personalized service.
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Extraordinary Homes for Extraordinary People
Our organizational development team created a compelling employee value proposition and employer brand experience, captured in a culture book with updated core values. Our work strengthened recruitment and onboarding messaging, positioning Resia as an employer of choice.
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Tech with a Hallmark Heart
We worked with Hallmark Labs, the Santa Monica-based tech hub for Hallmark, to capture how their workplace offers a unique blend of innovation and impact. As the ultimate “Un-Tech Bro” tech workplace, we highlighted how Labs stands apart by blending cutting-edge tech with a human touch to attract and enlist top tech talent with a purpose.
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Putting Client's First
To bring together a firm of 1500 employees, we collaborated with Sheppard Mullin to develop Service Essentials that support the company's Shared Purpose with a video-based learning and environmental design system deployed across the firm.
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Working Together for Meaningful Recovery
BrandCulture helped Centre for Neuroskills (CNS) reimagine both its ideal patient and employee journeys to enable a more engaging and effective therapy delivery and improved workplace experience.
CNS Case Study
Cultivating a High-Performance Culture
BrandCulture worked with Gothic to develop a systematic methodology to foster and maintain a high-performing organizational culture throughout the company's diverse operations across geographies. The Gothic Employee Brand drives operational excellence, delivers superior customer service and inspires continual renewal, improvement and employee enlistment, growth and loyalty.
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Unifying a Global Workforce Through Shared Purpose
BrandCulture partnered with SWM International to communicate a new Shared Purpose and core values across seven continents and seven languages to engage a global workforce. By aligning the company’s global workforce around a clear brand story, multilingual messaging and a revitalized identity, SWM fostered connection, pride and collaboration—energizing teams to deliver extraordinary impact through everyday materials.
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