An Irresistibly Attractive Siren Song
Unforgettable destinations defy the status quo to define their unique terrior, inspire discovery and create a distinctive, living identity that underscores why they stand apart and above the rest.
Neighborhood Charm, City Style.
We partnered with the Westwood Village Improvement Association to revitalize the image and reputation of a unique Los Angeles destination. By showcasing the diverse experiences steps from UCLA and blocks from the 405 freeway, we developed an identity system based on the diverse tapestry of recreational, educational, commercial and experiences using Westwood’s street map as the foundation of its new mark.
See Case Study
The Suburban Experience Reimagined
Nestled in the scenic beauty of Santa Clarita with easy access to downtown LA, Vista Canyon offers a perfect blend of high-value homes, creative office spaces and vibrant retail opportunities. BrandCulture positioned the brand as the suburban experience reimagined, with a new logo and an identity system that beautifully express sophistication and sustainability perfect for the new community's combination of urban vitality and an exceptional quality of life.
See Case Study
Santa Monica Smokefree
BrandCulture worked with the City of Santa Monica to help build awareness for a new ordinance that prohibits smoking within the city. Based on the children’s game of “one of these things is not like the others,” we created a public service campaign “Smoking Doesn’t Belong Here” to communicate playfully and positively, but clearly and directly, to a diverse set of residents, workers and visitors from all over the world.
See Case Study
A New Boardwalk Far from the Sea
BrandCulture worked with Kuvera Partners to brand the new Branson Boardwalk, a theme destination including an aquarium and other lively attractions in Branson, Missouri. The new identity system leverages four proprietary, friendly colors deployed as boards in a stylized boardwalk underlying the center’s wordmark.
See Case Study
The Historic Core of Los Angeles
We partnered with Downtown LA’s Historic Core Business Improvement District to capture the area's dynamic transformation. The “What’s Old Is New” campaign brought artful banners and trendy pins to life, honoring the district's unique architecture and rich heritage while embracing its modern resurgence.
See Case Study