Social Media

Kiwis, Sheep and Ferns: A Pastiche of National Clichés Battle to Become New Zealand’s Flag 2.0

There’s an emerging trend to replace Procrustean national symbols with more sparkly versions of the same by means of a popular vote. Switzerland recently sent its national anthem packing, perhaps with similar motivations to a recent petition to change the US National Anthem to Uptown Funk. In the realm visual symbols, put a design to […]

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Driving Brand Awareness and Engagement with Strategic Public Relations Campaigns

Understanding the Importance of Public Relations In the past, running a successful public relations campaign largely consisted of sending media kits, distributing press releases and conducting by-phone or by-mail media outreach. While still important components of public relations, today’s digital world demands new creative strategies. The online and digital platforms that now dominate have shifted […]

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Kumon Logo Strikes Precisely the Right Note of Misery

Our last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance!  In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr

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