Corporate Culture

Black Friday = Good Marketing for REI

The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday. With other retailers heading in the opposite direction and staying open for business on Thanksgiving, why would REI give up their share of the hundreds of […]

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The New Importance of the Acting/ Interim CMO

As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]

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One Earnest Brand: Leavitt Delivers

We’d never advocate anything other than leaving branding to the professionals, but we do have to admit that it’s nice to see organizations succeed in building strong brands and cultures without outside help. One company that is getting this right is The Leavitt Group. Leavitt is 46-year-old multi-line network of insurance agencies that has grown to 115 locations, and has reached annualized premium revenues of $1.3 billion.

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