Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
(As featured in Fast Company) We’ve all been there. You come home from that conference, meeting, or seminar with a head full of great ideas—and a bag full of branded merchandise. At first, it seems like you’ll definitely be using that pen, stress ball, or flashlight but as it migrates into a desk drawer filled […]
Read the Article
As seen in Fast Company Whether apocryphal or not, the purported last words of bon vivant, tastemaker and wit Oscar Wilde were, “This wallpaper is dreadful, one of us will have to go.” But what is taste and how does one overcome the pernicious dynamic that when people lack taste they are unlikely to have […]
Read the Article
As seen in Dig-in.com. Insurance companies are often on the losing end of climate change, paying out increasingly exorbitant sums as extreme weather such as tornadoes, floods and fires damage property, agriculture and businesses. But flipping the perspective for a moment, can insurance companies take active measures to mitigate the risks of climate change? Insurance […]
Read the Article
An unfortunate number of Americans will remember the Great Travel Debacle of the 2022 Christmas travel season. A once-in-a-century storm swept the nation coast-to-coast causing untold misery for thousands of travelers and effectively canceled the holidays for many. While most airlines were able to manage their delays and cancellations despite the disruptions and return to […]
Read the Article
See related article published on Digital Insurance. While the pandemic took many industries on a rollercoaster ride, few had so many previously set-in-stone strategies, processes and go-to-market gameplans completely upended as the insurance sector. For both established carriers, newer insuretechs, brokers and the multitude of channels in between, no organization was spared the shock of […]
Read the Article
It’s no secret that the changing climate is one of the most pressing issues facing the rising generations. In a planet already experiencing the consequences of global warming, including increased damage from storms and typhoons, rising water levels, and increased instances of infectious diseases that some experts speculate will bring on the age of pandemics, […]
Read the Article
It’s all too easy to focus on keeping up rather than standing out. Like CFOs who don’t know how to dress, you risk you blending in with the herd. We all know the downsides of focusing on securing a reservation at the hottest restaurant, wearing the right clothes and surrounding yourself with the kind of […]
Read the Article
Over the past two decades popular opinion has shifted about the importance of an organization’s purpose — a raison d’etre that goes beyond financial metrics to encompass benefits from improving company culture for employees to saving the environment from climate change. This purpose is intended to serve as a guiding light for the organization, showing […]
Read the Article
Navigating both a global pandemic and the upheaval related to issues of racial and social justice has put businesses deep into uncharted territory. As corporations attempt to address these complicated subjects, they must keep in mind that as companies they are reflections of a broader society, and must manage both their internal cultures and the […]
Read the Article
Customarily when we think about cities we imagine concrete structures and pavement, hard spaces, crowds and congestion. But when we experience a city, something else happens — a city becomes imbued not only with its physical characteristics, but with humanity. This especially happens when we experience a city that is made up of “places.” We […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
