Innovation That’s Distinctly Human-Centered

WHOA is an innovation agency that helps companies identify, develop, and launch product, service and digital ventures. Through research, business thinking and human-centered design, WHOA acts as an independent partner to help its clients execute new venture opportunities. WHOA retained BrandCulture to develop a visual identity to reassert the value of human insight in deciding where and how to innovate. The completely new visual system consists of bold, visually arresting shapes and letters adaptable across any medium.

The eye-catching visuals and strong typography of the “WHOA” logo create a memorable identity that is both unique and modern, effectively leaning into the agility of WHOA and their innovative process, but always maintaining a distinctly “people first” human ethos.

More Professional Services Cases

Structuring brands for a leading management consultancy

Learn More

Designing an identity for an insuretech start-up

Learn More

Highlighting the advantage of powerful digital marketing for insurance

Learn More

Advanced Automation for Insurance.

Learn More

Learn More

Launching a transformative venture capital firm

Learn More

Branding rock-solid insurance coverage with a unique human touch

Learn More

Moving a research firm beyond the data

Learn More

Ready to talk about how your brand and culture can do more for your business?

Let's talk
Let's talk