Innovation That’s Distinctly Human-Centered

WHOA is an innovation agency that helps companies identify, develop, and launch product, service and digital ventures. Through research, business thinking and human-centered design, WHOA acts as an independent partner to help its clients execute new venture opportunities. WHOA retained BrandCulture to develop a visual identity to reassert the value of human insight in deciding where and how to innovate. The completely new visual system consists of bold, visually arresting shapes and letters adaptable across any medium.

The eye-catching visuals and strong typography of the “WHOA” logo create a memorable identity that is both unique and modern, effectively leaning into the agility of WHOA and their innovative process, but always maintaining a distinctly “people first” human ethos.

More Professional Services Cases

Reinforcing the world's preeminent medical malpractice insurance brand

Learn More

Moving a research firm beyond the data

Learn More

Branding rock-solid insurance coverage with a unique human touch

Learn More

Highlighting the advantage of powerful digital marketing for insurance

Learn More

Reigniting 150 years of literacy and learning

Learn More

Positioning an insurer as the champion of independent agents

Learn More

Inventing a skills training brand for the corporate market

Learn More

Gothic Landscape Employer Value Proposition and Employee Engagement

Learn More

Ready to talk about how your brand and culture can do more for your business?

Let's talk
Let's talk