Innovation That’s Distinctly Human-Centered

WHOA is an innovation agency that helps companies identify, develop, and launch product, service and digital ventures. Through research, business thinking and human-centered design, WHOA acts as an independent partner to help its clients execute new venture opportunities. WHOA retained BrandCulture to develop a visual identity to reassert the value of human insight in deciding where and how to innovate. The completely new visual system consists of bold, visually arresting shapes and letters adaptable across any medium.

The eye-catching visuals and strong typography of the “WHOA” logo create a memorable identity that is both unique and modern, effectively leaning into the agility of WHOA and their innovative process, but always maintaining a distinctly “people first” human ethos.

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