Revitalizing an Iconic Neighborhood with Place-based Branding
Icons for an Iconic Destination
We partnered with The Westwood Village Improvement Association to help restore the image and reputation of a singular Los Angeles destination. We did it by uncovering the rich tapestry of experiences available just blocks from the 405 freeway. The key to unlocking any great brand identity is to look at the core of the organization and dig up what makes it special.
We developed an identity based on the diverse tapestry of recreational, educational, commercial and experiences the destination offers – and on the destination itself, using Westwood’s street map as the foundation of its new mark.