Reimagining the Suburban Experience

Taking Shape

Vista Canyon is the vision of JSB Development, a full service real estate development firm with a history of successful projects in and around the Santa Clarita Valley. Working in partnership with globally-acclaimed architects Gensler and Johnson Fain, the plans for an 185-acre community featuring residential, mixed-use and office development had begun to take shape, and the project now needed a brand equal to the vision. Vista Canyon entrusted this massive, wide-reaching brand identity development project to BrandCulture.

Positioning Vista Canyon as the suburban experience reimagined, we developed a logo and an identity system that beautifully express sophistication and sustainability.

New Community

Vista Canyon combines high value homes, creative office spaces and exciting retail opportunities. With natural beauty and everything Santa Clarita has to offer and easy access to downtown LA, this new community embraces the best of both worlds. Finally there’s a place that brings urban vitality and high quality of life together. Perfect for young professionals and families alike, Vista Canyon is the place you’ve been waiting for.

Vista Canyon is designed to respect the environment, protect the river and the oaks that make this place so special and to minimize its carbon footprint.

We created a High Noon event series to introduce Vista Canyon to real estate brokers throughout Southern California, executing the events themselves and designing event collateral and promotional items.