Reimagining the Suburban Experience to Create the Idyllic Lifestyle
Vista Canyon is the vision of JSB Development, a full service real estate development firm with a history of successful projects in and around the Santa Clarita Valley. Working in partnership with globally-acclaimed architects Gensler and Johnson Fain, the plans for an 185-acre community featuring residential, mixed-use and office development had begun to take shape, and the project now needed a brand equal to the vision. Vista Canyon entrusted this massive, wide-reaching brand identity development project to BrandCulture.
Positioning Vista Canyon as the suburban experience reimagined, we developed a logo and an identity system that beautifully express sophistication and sustainability.
We executed the brand through a new website and presentation to prospective partners and tenants.