Reimagining the Suburban Experience
Vista Canyon is the vision of JSB Development, a full service real estate development firm with a history of successful projects in and around the Santa Clarita Valley. Working in partnership with globally-acclaimed architects Gensler and Johnson Fain, the plans for an 185-acre community featuring residential, mixed-use and office development had begun to take shape, and the project now needed a brand equal to the vision. Vista Canyon entrusted this massive, wide-reaching brand identity development project to BrandCulture.
Positioning Vista Canyon as the suburban experience reimagined, we developed a logo and an identity system that beautifully express sophistication and sustainability.
Vista Canyon is designed to respect the environment, protect the river and the oaks that make this place so special and to minimize its carbon footprint.
We created a High Noon event series to introduce Vista Canyon to real estate brokers throughout Southern California, executing the events themselves and designing event collateral and promotional items.
We created signage and environmental branding systems using oxidized metal and a design language inspired by the Vista Canyon logo.