Branding a Game-changing Consumer Entertainment Technology
A New Consumer Technology
When the country’s leading hardware manufacturers, software developers and film studios came together to create a new consumer technology service for purchasing, watching and collecting video content, they came to BrandCulture to help them define its value proposition and develop its new brand.
We honed in on the technology’s flexibility as the key to connecting with early adopters. We named the offer Vidity, created a new identity system that’s right for the consumer space but sets this product apart.