Protecting and Advancing the Practice of Good Medicine
All In On The Side of Physicians
The Doctors Company scaled to become the world’s largest medical malpractice insurance company on a promise of unmitigated commitment to protect doctors and the defend the practice of good medicine. BrandCulture created a Brand Book to codify and reinforce the assertion and expression of this commitment to internal audiences developing communications.
We created new advertisements and brochures that highlighted the benefits of turning to The Doctors Company to be the trusted source for arranging complete coverage across the risks inherent to the practice of good medicine. We drilled down to the heart of what makes The Doctors Company special and created a visual system and a set of messages that were reflective of their core competencies.