Global Material Science Leader of Tomorrow

Helping Ordinary Products Make an Extraordinary Impact

As the leading global performance materials company, SWM leverages advanced materials science and technologies to bring ingenious solutions that improve everyday life. Bringing together the power of engineering and best-in-class innovation, SWM sought to clarify, energize and galvanize understanding of the company’s outsize impact and vision for the future.

BrandCulture worked with SWM to reimagine their brand and craft a unifying brand story and identity system featuring a new logo that includes messaging in 8+ languages to reflect their global workforce and international customer base.

The new brand positioning asserts the immense challenge and rich reward of SWM’s work delivering material improvements to people across the planet in ways ranging from quotidian to profound.

Engineering Prowess Advancing Everyday Life

A honed methodology that combines communication, ingenuity and effective collaboration undergirds SWM’s guiding principles and how they engineer their products to best serve customers and maintain longstanding partnerships with a unifying purpose and actionable goals. We partnered with SWM to design and deliver clear internal and external messaging of their core values and how these values animate day-to-day work across the company’s global operations.

Amplifying Global Market Value and Shared Purpose

BrandCulture collaborated with the SWM team to embrace a language system and identity to amplify their value to the market and emphasize their Shared Purpose. To further inspire stakeholders and garner momentum for the new brand, we developed a lively and engaging brand video to help launch the new SWM identity globally.