Defining and Refreshing a Sophisticated Brand

SteelPeak Wealth is a Los Angeles-based wealth management firm that takes a comprehensive approach to wealth creation while simplifying the process through a disciplined approach.

Developing a Brand Platform

BrandCulture worked collaboratively with SteelPeak Wealth to create a brand platform that differentiates the firm from competitors and gives employees and clients a united belief system. Using new positioning, BrandCulture developed a new identity system, including a new logo, print and digital collateral and style guide.

BrandCulture also designed and developed a new website design with a focus on simplicity and user experience.

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