Harnessing Electricity to Address the Root Cause of Excess Inflammation
Auto-immune diseases like Rheumatoid Arthritis and Crohn's Disease stem from over-production of cytokines that trigger excessive inflammation. SetPoint Medical has a novel therapy using microdoses of electricity that restore balance to the vagus nerve and reduce inflammation at the source.
We developed a comprehensive new brand, visual vocabulary, messaging strategy and website to introduce SetPoint’s novel therapy to rheumatologists and build enthusiasm and momentum among doctors with patients who might benefit from participating in a clinical trial designed the prove the therapy’s long-term efficacy.
We also created a series of pitch decks and related materials to explain the therapy to investors along with an environmental graphics program