A Kit of Parts

Materia’s Nobel Prize-winning catalysts enable cleaner, more efficient chemical reactions in a wide range of industrial settings. When the firm invented an advanced new plastic poised to revolutionize wind turbine manufacturing, we partnered with them to give the polymer a brand worthy of its promise. Designed to make wind turbine blades stronger and lighter, Proxima represents the next evolution in wind energy.

We developed an identity and the visual vocabulary that captures the material’s promise and inherent forward motion. The result was an attention-grabbing visual system that embodied the spirit of this innovative polymer.

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