Rock-Solid Insurance Coverage Delivered with a Unique Human Touch
Reinvigorating a Growing Insurance Brand Through the Warmth and Humanity of Its Workforce
Plymouth Rock is a leading auto and home insurer in the Northeast. Despite its strong growth, the company has never lost an uncommon human connection with its insureds — always treating them as people first rather than policy numbers.
We developed policy holder messaging and ad copy featuring colloquial, friendly language free from insurance-speak and industry jargon.
We developed a campaign featuring the unexpected vagaries of life to showcase how when conditions are at their worst, Plymouth Rock is at its best. We then extended the campaign to digital, print and outdoor advertising.
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