Strategically Sound Brand Architecture

In only five years, North Highland had evolved from a $50m regional consultancy to a $300m global professional services enterprise. Much of its growth had come about organically; some was the result of an acquisition. Having spun off one of its ventures, entered two new markets and now poised to launch a new business, the firm wanted to establish an architecture model that would optimize relationships among its various entities and provide a roadmap for future decision making.

BrandCulture worked with North Highland to reexamine and refine its positioning. We developed a brand architecture guidebook to encourage employees evaluating new business opportunities to consider brand implications early and strategically.

Ready to talk about how your brand and culture can do more for your business?

Let's talk