Perfecting the Vertical Search

Media Alpha's real-time, programmatic technology platform is transforming the way vertical search media is bought and sold. They constantly challenge the status quo with technology-driven innovation that empowers buyers and sellers with the right tools to succeed.

BrandCulture constructed a new identity and strategy for Media Alpha to better speak to their buyer and seller audiences in a rapidly growing market as well as a new, distinct visual system to further set apart Media Alpha from competitors. The final product was a striking aesthetic that clearly communicated Media Alpha's message.

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