Designing an Identity for an InsureTech Start-Up
Creating an Identity for a New AI-Enabled Texting Platform
Hi Marley is the creator of the first intelligent conversation platform designed specifically for the insurance ecosystem. Because of the complexity of touchpoints across the industry, Hi Marley leverages an innovative new technology to make the experience of text messaging simple.
We developed messaging that united the brand and created a new visual language inspired by the original logo to accentuate Hi Marley’s powerful simplicity and friendliness.
The visual identity system deploys bold, friendly colors and ample white space to signal Hi Marley is a different way of dealing with insurance.