Creating the Ultimate “Un-Bro” Brand: Tech with a Hallmark Heart
Creating an Employer Brand to Attract and Enlist Top Tech Talent Looking to Make a Unique Human Impact
Hallmark Labs is the Santa Monica-based “skunkworks” for tech development within Hallmark. We worked to showcase the real alternative Labs offers vs. other tech employees through the best of both worlds: Tech with a Heart.
We extended the visual system to environmental graphics that embody and extend the brand’s reach and impact in the workplace.
We also developed a “Day One” Labster welcome kit and range of branded premium items for employees to use and wear with alacrity.