Fieldpoint Private

A firm built around enlightened client service

A firm built around enlightened client service who have led some of the largest financial services companies in the world. Seeking a higher level of bespoke and comprehensive wealth management service than they themselves enjoyed, the team developed a boutique-style firm dedicated to understanding the totality of clients’ financial circumstances with a peerless level of personal client service.

BrandCulture worked with Fieldpoint to revitalize their brand with a new identity system featuring a new logo and contemporary website design.

The new positioning pays tribute to the firm’s foundational ethos: to return to them the one resource they can’t ever have enough of - time.

Treating each client as the most important.
The Fieldpoint Private brand accentuates the benefits of the firm’s boutique scale to enjoy intimate knowledge of client needs beyond the capabilities of larger wirehouse wealth managers.

BrandCulture collaborated with the Fieldpoint Private team to embrace new Corporate Values that animate the firm’s unique position in its clients’ lives.

In addition to traditional brand assets we created the “Fieldpoint Private Shop” featuring high-quality, branded merch to extend the brand to employees and clients alike.

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