Kids smiling with soccer ball
Eric's kids logo
Eric banner on bus stop
Eric brochure

Investing in Our Children's Future

Since its inception in 2011, Eric's Kids has been helping children who have experienced the death of a parent to stay on track by keeping them in supportive school environments. Through intensive fundraising and kind contributions, Eric's Kids organization is able to fund tuition assistance for children resulting in 56 year-long scholarships to more than 30 students who attend 8 inner-city Los Angeles private elementary and middle schools.

As an ambitious and fairly new non-profit, BrandCulture helped Eric's Kids hone in on their messaging and visual identity to create a fun, bright language that encompasses the amazing work Eric's Kids does on behalf of orphaned children.

Eric's kids stationary cards
Bovitz brochure

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