Building Confidence and Instilling Citizenship Through the Power of Farming
Enticing a New Generation Away from Screens by Cultivating the Land Together
Citizen Farmers provides a community to build relationships and a shared mission to work toward. Through farming, young people learn timeless life lessons that last a lifetime and achieve lessons in long-term collaboration, belonging and a sense of purpose.
BrandCulture created a new identity and lively visual system inspired by the color and vibrancy of fresh-grown produce and fruit that is adept at spanning both the worlds of farming and student education and engagement.
Activating the Next Generation of Civic Leaders
We then created a series of companion educational assets and branded merchandise to showcase an outward and visible commitment to Citizen Farmers idea of building common purpose and community through the collective power of farming.
