The New Faces of Card-linked Marketing and Loyalty
Telling a Story Infographically
Cardlytics is the industry leader in one of the fastest-growing categories of digital advertising: card-linked marketing. Their goal is to make marketing more relevant and measurable, enabling you to make smarter business decisions and more meaningful customer connections. But the channel involves a complex technical backend that the company struggled to explain clearly. In order to help educate prospects, we created a video that tells the story from the vantage point of two unique characters enjoying the technology’s many benefits.
We developed a lively, attention-grabbing visual style to illustrate the vast magnitude of consumer shopping habits.