Laying the foundation for
a new attraction in a storied destination

Branson
Missouri

Kuvera Partners is developing a new destination — Branson Boardwalk — including an aquarium and other attractions in Branson, Missouri. BrandCulture created a new identity system for use in the upcoming destination that leverages four proprietary, friendly colors deployed as boards in a stylized boardwalk underlying the center’s wordmark.

We then extended the system by redeploying the colorful, proprietary boards as a system across prototype designs that will be used as the destination comes on line — including the wayfinding prototypes shown here.

As the destination is built, additional prototypes redeploying the colorful, proprietary boards will provide guidance for leveraging the visual identity to create a coherent, common look among Branson Boardwalk’s varied attractions and consumer touchpoints.