Moving a Research Firm Beyond the Data
Driving Innovation and Growth
Bovitz Research Group had become a trusted market research provider for a number of major global brands, providing a variety of qualitative and quantitative services. Building on these strong partnerships and the recent addition of new expertise and capabilities, the firm sought to evolve beyond its role as a research firm that could help answer clients’ questions and reposition itself as a strategic partner capable of helping clients drive innovation and growth. Drawing on the firm’s custom approach to each client challenge, its focus on lateral thinking and its attention to helping clients not just understand insights but truly visualize recommendations, we helped the firm create a new brand identity around the idea of Design-Driven Research and Strategy.
The new positioning and identity not only differentiates Bovitz and its approach, they promise work that delivers innovation as effectively as it does data, and that provides greater business value to clients.