Trailblazing Deep Brain Stimulation (DBS)
Restoring Movement and Reducing Tremors by 70%
Patients with a diagnosis of Parkinson’s disease face progressive disorder with an uncertain road ahead. With many drug therapies diminishing in efficacy over time as dopamine levels decrease, Boston Scientific’s Deep Brain Stimulation (DBS) implantable pulse generators with individualized Image Guided Programming delivers precise electrical brain stimulation to restore movement, reduce tremor symptoms by an average of 70% and minimize side effects.
We worked with Boston Scientific to rebrand and position the next generation of the Vercise(TM) DBS system with a comprehensive creative platform and sales system to introduce and explain the efficacy of the new therapy.
Broadening Reach Through an Event Presence System
After the foundational brand strategy, we extended the system across a variety of online and printed collateral directed at physician and patient audiences along with a proprietary trade show event presence for in medical device sales and research conferences.
