Inventing an Identity for a New Venture Capital Innovator
The Intersection of Science, Medicine and Digital Media
Although truly black tulips don’t exist in nature, Black Tulip is a product development firm creating solutions beyond what was previously possible at the intersection of science, medicine and digital media. Taking advantage of the growing direct-to-consumer (DTC) space, Black Tulip innovates replenishable products that are purchased by customers on a regular basis or easily subscribed to achieve in sustainable, recurring high-margin business.
Looking to solidify its image as a transformative venture capital firm, Black Tulip tapped BrandCulture to craft a visual identity system that effectively set Black Tulip apart as a unique entity in the continuously expanding DTC space.