Expanding the Concept of Value through Shared Purpose

Shared Purpose is a clear definition of value that engages customers and enlists employees. It is, at its heart, a singular idea to engage employees and drive customer preference. It is simultaneously much simpler, yet so much more than snappy taglines or complex proprietary models. It tells the world not just what an organization does, but why this matters; convinces customers not just to buy, but to believe; and persuades employees not just to show up, but to step up.

Shared Purpose Animation Circle

Why Do Employees Believe?
Why Do Customers Buy?
Why Do Good Businesses Become Great Brands?

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Services

BrandCulture delivers a full range of brand, culture and revenue growth services - from strategy through to execution - all focused on helping our clients maximize their marketing, organizational and commercial performance.

Brandculture Animation of Services

Brand Development

  • Strategy and Positioning
  • Visual Identity and Designing
  • Naming and Brand Architecture
  • Customer Experience

We help clients and their marketing leaders create new brands, re-invigorate existing ones, simplify complex product and service portfolios and communicate a unique value proposition to their customers through every channel and at every touchpoint.

Culture Building

  • Employer Branding
  • Employee Engagement
  • Internal Communications
  • Rewards and Recognition Programs

We enable executives and human resources leaders the opportunity to unlock their business’ ability to perform through programs that boost engagement, alignment and decision-making across all roles, functional areas and levels of leadership.

Digital and Multimedia

  • Online Strategy
  • Web Design and Development
  • Video and Motion Graphics
  • Multimedia Design

We create elegant and engaging digital and multimedia solutions that bring brands to life online through websites, film, video and other interactive platforms to influence purchase.

Integrated Marketing

  • Go-to-market Strategy
  • Content Marketing
  • Sales Toolkits
  • PR and Advertising

We accelerate their go-to-market efforts with integrated marketing strategies, including content marketing, PR, advertising, sales toolkits and other selling solutions that drive revenue.

Team

We an interdisciplinary team of strategists, designers, digital media experts and project managers. Some of us are more left-brain, some more right-brain and some straight up the middle, but we are all united in our commitment to building great brands and strong cultures that drive competitive advantage.

  • Jon Hutson

    Jon Hutson

    Co-Founder

    Jon is a pioneer in wedding the disciplines of strategic branding and culture development united in Shared Purpose. From the time he had the prescience to purchase the domain “BrandCulture.com” back in the last Millennium, Jon cultivated the idea of forming a new kind of agency that integrates brand and organizational development as the flip sides of the same coin. With BrandCulture now in its second decade, Jon takes singular satisfaction in finding that the world has, at long last, come around to his point of view.

    Jon is also Co-founder of Synthetic Acumen and ResearchGOAT, a Gen-AI platform that automates the process of qualitative research with unprecedented speed, significantly lower cost and deeper insight. And most recently, Jon is Co-founder of Super South | Summit for Climate Innovation and Impact to be held April 15, 16 and 17, 2024 at the CNN Omni Hotel in Atlanta.

    Jon has previously held leadership roles within Wolfgang Puck, Siegel + Gale, Imagination and Caribiner International, where his clients have included BMW, BEA Systems, Ford, The Coca-Cola Company, Holiday Inn Worldwide, Jiffy Lube, Lexus, Motorola, Philips Electronics and other global organizations.

    Jon holds a BS in Finance from the University of Wisconsin-La Crosse and an MS in Real Estate and Urban Affairs from J. Mack Robinson College of Business at Georgia State University.

  • Eric Pinckert

    Eric Pinckert

    Co-Founder

    As a Co-founder and Managing Director of BrandCulture, Eric leads BrandCulture’s strategy practice. Across his career, Eric has worked with big and small organizations alike to put their respective best feet forward through strategic branding, naming, print and digital media.

    Prior to BrandCulture, Eric served in a variety of client- and agency-side executive positions, including Head of Corporate Affairs and Head of Strategic Marketing for LRN Corporation and Senior Vice President at global branding and interactive media consultancy Siegel + Gale. Earlier, Eric was an attorney with Wilson Sonsini Goodrich & Rosati in Palo Alto, where he specialized in representing technology clients.

    Eric is an honors graduate of Harvard Law School, holds Bachelor's and Master's degrees from Stanford University where he was elected to Phi Beta Kappa. He also studied at St. Catherine’s College, Oxford and the University of Urbino in Italy.

  • Patrizia Schopf

    Creative Director

    Leading corporate and product identity programs from BrandCulture’s Barcelona office, Patrizia’s decade-plus experience developing visual identity systems for a variety of organizations across Europe brings BrandCulture’s clients not only deeply strategic design solutions, but a distinctly progressive aesthetic. Patrizia’s most recent work includes developing breakthrough identity systems for Proxima, Bovitz, Westwood Village and the Center for the Digital Future.

    Patrizia started her career with QWER Design and also served as an art director with SUMMA, roles in which she led creative development for Indo, the Barcelona Voll-Damm Jazz Festival and Apiserum.

  • David James

    David James

    Senior Consultant

    David has held senior director, partner and owner positions in multiple international creative organizations and has deep industry knowledge of the events and entertainment sectors, with over 30 years experience.

    David oversees and executes event design and experiential branding from BrandCulture’s Atlanta office, leveraging his background leading creative and production teams for such organizations as the Tate Modern in London, Euro Disney, Samsung’s Brand Center in New York, Microsoft Xbox Kinect, Mercedes Benz and The Coca Cola Company, in addition to the Olympic Games in Salt Lake, Vancouver and London.

    Previously, David was a partner at The Sheppard LLC and a Senior Operations Director of the Qatar Foundation. David began his career with the venerable Imagination Ltd. Originally from the UK, David studied at The London Academy of Music & Dramatic Art.

  • Dorothy Vollmer

    Dorothy Vollmer

    Senior Consultant

    Dorothy brings a unique blend of creative, strategy, and relationship management skills to help clients with a variety of needs. As a seasoned facilitator, she guides cross-functional groups of executives in articulating and executing strategies at the corporate, functional, and team levels.

    Most recently, Dorothy served as chief customer officer at Consequent, a 20+ year-old management consulting firm. In addition to leading sales and overseeing customer experience and value realization, she led strategy and implementation planning engagements with Fortune 500 clients, including SAP, United Airlines, and UPS, as well as served the social sector in the maternal-child health space.

    Dorothy has over twenty years of experience in business development, customer service, facilitation, management, and marketing in a variety of industries, including consumer products, hospitality, entertainment, and telecommunications. She is also a professional actress in film, television, and voiceover.

    Dorothy earned BA from Davidson College and a MBA The University of Southern California’s Marshall School of Business, where she focused on the business of entertainment.

  • Christian Rishel

    Senior Consultant

    Christian thrives at the intersection of the circular economy, technology, marketing and strategy. Most recently he served as President & COO at Laso and QuarterSpot. Earlier, Christian co-founded and served as the CMO/CFO of data visualization platform Conduce, Inc.. The company was sponsored by his previous employer Oblong Industries where he led the commercial function and drove revenue to keep the company cash flow positive during a period of intensive growth. Prior to that, he was head of marketing and strategy for Google’s agency and travel vertical sales organizations. Before that, he was founding director of interactive marketing for JetBlue Airways, where he managed online revenue and was recognized for achieving industry-leading results, and led development of the TrueBlue loyalty program and IDEA Award-winning check-in kiosks. He was also a consultant for McKinsey & Company. Christian holds an MBA from the Duke University Fuqua School of Business, an MSFS in International Trade, Finance & Business Diplomacy from the Georgetown University School of Foreign Service, and an AB in Philosophy from Colgate University.

  • Marcy Willis

    Marcy Willis

    Organizational Strategist

    Marcy Willis is a change agent with exceptional acumen in all aspects of training, organization development and leadership coaching. Her passion for supporting diverse individuals, teams and organizations through the change process, is matched by her personal warmth, creativity and genuine devotion to driving the success of every initiative that she touches. Her consultative vision provides clients with navigational guidance through the murkiest of ambiguities. Strong analytic and evaluative skills have been honed by years of experience, leading to improved client performance and effectiveness. She is an ATD Master Trainer and uses years of theatre training and improv to train other trainers, sales teams and public speakers. Clients view Ms. Willis as a trusted partner.

    Marcy earned her Master’s Degree in Organizational Behavior and Evaluation from Claremont Graduate University, is a Certified Professional Co-Active Coach and has extensive expertise in developing and using assessments. She is certified in the use of multiple 360-degree Feedback Assessments, Hogan Leadership Assessments, Prosci Change Management, Myers-Briggs Type Indicator, DiSC and Emotional Intelligence (EQ-i 2.0).

  • Emily Beyda

    Emily Beyda

    Content Strategist

    Emily Beyda is a Los Angeles based novelist, journalist and content writer who works with BrandCulture to help clients discover the narrative side of their work. Her first novel, The Body Double, was published by DoubleDay to critical acclaim, and since its publication she has worked to share her passion for words with clients within the wellness, lifestyle, and innovation spaces.

    As a writer, storytelling is something Emily is deeply passionate about. There's nothing she loves more than working closely with clients and collaborators to explore the hidden stories behind their everyday work. Always curious to delve deeper, she's committed to helping others discover the sometimes surprising ways that narrative can help establish a brand's presence, and help it make an impact in the marketplace.

    Emily earned her Bachelor of Arts degree in Comparative Literature (French and Italian) and Anthropology from New York University. She also earned a Masters of Fine Art in Creative Writing from Texas State University.

  • Amy Mew

    Amy Mew

    UX Strategist

    Amy Mew combines creativity and strategy with over 15 years of professional experience as Brand Culture's UX designer. From small startups to Fortune 500s, she has worked with advertising and branding agencies, collaborating with multidisciplinary teams of all sizes to help guide a product’s functionality, development, content and layout into an attractive, rewarding digital experience. She is seasoned in a wide range of verticals, including automotive, healthcare, hospitality, and technology, transforming businesses with her.

    Amy earned her BA in Psychology from the University of California, Santa Cruz.

  • Picture of Nelly Gonzalez BrandCulture

    Nelly Gonzalez

    Analyst

    Nelly is a Brand Analyst in the Atlanta office with a wide range of experience in digital marketing and graphic design. She has developed a solid foundation in strategic brand analysis and strategy and works across traditional, digital and social media client engagements and initiatives.

    Prior to her role at BrandCulture, Nelly served as Art Director at The Talking Dog Agency, where she led a team of five in designing and launching the inaugural online storefront exclusively for the Atlanta Journal-Constitution. She also streamlined performance measurement through cohesive storefront management, audience tracking and sales enhancement (KPIs). In her free time, Nelly is an avid traveler and art enthusiast.

    Nelly holds BA in Advertising from the University of Georgia.

  • Lauren Ronchi

    Lauren Ronchi

    Analyst

    Lauren Ronchi is a Brand Analyst in the Atlanta office, where she supports brand strategy, research and client engagement across a broad range of branding, marketing and organizational growth initiatives. She brings a strong foundation in strategic thinking, communications and visual storytelling, contributing to projects spanning brand development, digital marketing and integrated communications.

    Prior to joining BrandCulture, Lauren gained experience across marketing, communications and client-facing roles, where she developed expertise in project coordination, content development and cross-functional collaboration. Her background in fine arts brings a thoughtful creative perspective to helping organizations build authentic brands that connect with audiences and drive meaningful business results.
    Lauren holds a Bachelor of Fine Arts degree from the Savannah College of Art and Design (SCAD).

  • Lilly Sur

    Lilly Sur

    Senior Designer

    As a designer, Lilly combines infectious enthusiasm with a unique combination of print, digital and motion-graphic design that helps activate BrandCulture client brands across today’s digital landscape.

    She has been active launching BrandCulture’s own new brand identity, while providing design support for clients including Cinedigm, Epson, Michael Hoefflin Foundation, VMware and Westwood Village. Prior to BrandCulture, Lilly worked with Seoul-based Infinite and The Children's Museum at La Habra.

    Lilly holds a BFA in Advertising from the Art Center College of Design in Pasadena, CA.

  • Franzisko López Bernad

    Senior Designer

    Energizing the design department in our Barcelona office, Fran comes from a rich background of design work as well as teaching. He brings a magician’s legerdemain to transforming design into captivating video and motion graphic experiences. Fran earned his degree from EINA Escola de Disseny in Art in Barcelona and Taller d'Art Rafel Plaza.

    In addition, Fran molds the minds of the future of Europe's best designers as a professor at the Taller d'Art Ateneu Santfeliuenc while simultaneously being a priceless addition to the BrandCulture team.

  • Olga Severina

    Senior Designer

    Olga comes to us by way of Ukraine. Holding extensive deep-rooted experience in graphic design, she has a true understanding of how to transform a brand into a thriving company. She is proficient in multimedia marketing and web design with first-hand management experience, both internationally and here in Los Angeles. Her previous work experience includes stints at Netkach Promotions, Aplent Design Group and Publishing House Personalities. Olga works with BrandCulture’s clients in developing corporate identity, marketing collateral and website design.

    Olga holds a BA, MA and Ph.D. in Graphic Design from the Design Academy of Kharkiv, Ukraine. After obtaining her education she became involved with some of the leading poster and art competitions that promote graphic design and environmental sustainability. As part of this effort, Olga started working with an International Eco-Poster Exhibition, The 4th Block, where she served as an exhibit curator in 2006-2012.
    Following her passion for environmental awareness, Olga founded PosterTerritory, an initiative envisioned as a takeoff platform for contemporary poster exhibitions.

  • Kim Fox

    Lead Developer

    The three letters in “Kim” and three more in “Fox” serve as a visible hallmark of the efficiency, laser-like focus and eschewal of extraneous adornment that defines the elegance of Kim’s code and superb functionality of the websites she develops across BrandCulture engagements. With more than a decade of experience building sites on WordPress, Kim has remained true to her conviction that websites are not simply ambassadors for each brand, but also critical tools to achieve tangible business results. In addition to WordPress, Kim also specializes in HTML5, PHP, MySQL, JavaScript and jQuery. Kim builds websites for a wide range of both B2C and B2B businesses with equal relish and also has an extensive portfolio of custom applications and
    WordPress plug-ins.

    Kim holds a BA from The Master’s College.

  • Ralf Beckert

    Video Producer & Director

    Located in our Barcelona office, Ralf manages the film and video production efforts, ensuring BrandCulture is continuously abreast on the best and most innovative methods within digital media and branding.

    Whether it's creating a visually astounding trailer for the international courier DHL or producing a video for global superstar Christina Aguilera, Ralf ensures his talent and integrity are integral aspects of his work. With his wide array of experiences, Ralf specializes in film, post-production, directing and photography.

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Client List

Offices

  • Atlanta
    CODA
    756 West Peachtree St. NW
    4th Floor
    Atlanta, GA 30308

  • Barcelona
    Carrer de Mèxic 17, 4º 4ª
    08004 Barcelona
    Spain

  • Los Angeles
    1925 Century Park East
    17th Floor
    Los Angeles, CA 90067

  • New York
    175 Varick St
    New York, NY 10014

  • San Francisco
    2 Embarcadero Center
    Floor 8
    San Francisco, CA 94111

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